You hear them thrown around all the time. People are always telling you it's important for the success of your online presence. But what exactly is Search Engine Optimization or SEO? It's not what it once was, that's for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis.
Here's my definition: SEO is a multidisciplinary group of White Hat (wholesome, search engine approved) tactics that seek to make a technically sound and connected website and its content highly relevant and valuable for both search engines and searchers. This includes those who are searching for products (consumers) or those who are looking for specific information. Basically, it's getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines to your website.
The goal of SEO isn't to just get them to your site. Say you increase traffic by 30%; if it doesn't make a difference to the bottom line or enhance the website's goal, who cares? You have to conscientiously work to bring productive traffic to your site. Which traffic will make a difference. If the goal is page views, you may realize that your site design is confusing, the text is hard to read and the content has no structure for easy navigation. Fail.
To achieve the goal it's critical for you to understand that the search engines are always looking for ways to ensure the search results are relevant and are continuously changing their algorithms (set of calculations that weigh different factors in order to automatically determine which websites should be displayed in the organic results). Because it so competitive and because Internet users want relevant results, search engines like Google, Bing, Yahoo, etc., will index your site looking for significant items to help them determine where you fall within the rankings. Therefore, you must let them know you are relevant and using White Hat techniques.
Contact Aradise today and let us help you navigate through the depths of SEO to ensure the success of your online presence.