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Making Pretty Pixels

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Google’s Mobile-Friendly Notice is a Warning to Website Owners

I’ve posted about the importance of having a responsive or mobile-friendly website in the past but recently, Google has laid down the gauntlet. Google issued warnings to web developers and owners that as of April (2015), sites that are not “mobile-friendly” will be ranked lower in their search engines.

As of the 21st of April, Google warns, “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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5 Reasons You Absolutely Must Optimize Your Website for Mobile

The fact is if you aren't optimized for mobile you're ultimately losing sales. It's estimated that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices.

Considering how important a website can be for any small business it seems only natural to take the extra care to ensure the website is mobile friendly. It's amazing to me how so many websites are still not optimized for a mobile experience.

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