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Content Marketing Tips 



Content Marketing Tips 



Whether you have a well established business or heading out on a new venture, your content marketing strategies need to be improved/updated continuously for better results with the search engines as well as your online marketing objectives overall. The more time that passes, the more competitors you will have in your specific industry. And what has worked well in the past may not work effectively later. In a 2014 survey conducted by the Content Marketing Institute, "70% of marketers said that they are creating significantly more content than 2013 because of the really very stiff competition.”


No matter what kind of strategy you adopt, it will contain four steps. You need to do well in all the stages. The Four steps of Content Marketing Strategy are: 


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Can SEO really help sales? A double or nothing bet with a client.

Can SEO really help sales? A double or nothing bet with a client.

We spent over a year trying to convince our client that improving his search engine standings will improve sales. To this day, he's still not convinced. His point is that his particular clients don’t turn to Google to find companies like his. His business is telecom consulting. His company works to lower costs while improving the quality of fixed and mobile telecom for medium to large firms.

Current market research shows that almost 80% of companies are paying higher than market rates for telecom. His firm can save these companies 20% to 30% on these costs. This astounds me and is all the more reason to get him noticed on the search engines and social media.

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Those Three Letters ... SEO

Those Three Letters ... SEO

You hear them thrown around all the time. People are always telling you it's important for the success of your online presence. But what exactly is Search Engine Optimization or SEO? It's not what it once was, that's for sure. The problem is, I see references to outdated definitions of SEO on a fairly regular basis.

Here's my definition: SEO is a multidisciplinary group of White Hat (wholesome, search engine approved) tactics that seek to make a technically sound and connected website and its content highly relevant and valuable for both search engines and searchers. This includes those who are searching for products (consumers) or those who are looking for specific information. Basically, it's getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines to your website.

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How to Make Money on the Internet

How to Make Money on the Internet

This is one of the most misunderstood questions I’ve ever come across regarding the Internet. Most start-ups believe “If you build it, they will come.”

We had an inquiry a few years back from a woman that wanted to sell her hand made peanut butter cups via an online store. That’s it, just peanut butter cups, like the ones Reese’s sells. She had no previous experience running a candy store or any store for that matter. She was also pumped up because she was a member of a number of young professional entrepreneurs clubs, so she assumed the marketing feedback from them was enough. Although, based on her insistence, I could have taken her money and built the site, I knew this was a bad idea and told her as much. Her feelings where hurt, and she eventually built her site; it was gone within 6 months.

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This may be a "No Duh" but we answered anyway: Why does your business need a website?

Websites are an essential component to doing business in today's world. With the growing desire to have access to information available anytime at our fingertips, it's simply expected by potential and current customers! In fact, fewer and fewer businesses DON'T have a website.

1. Establish A Presence

Everyday, more and more people search for services and products online than every before. Our habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net. The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you're talking about expenses!

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