We've worked with many real estate companies over the years and have associates in the industry as well. We've noticed the desire to use the latest and most excellent tools to sell properties. Sometimes these tools are little more than fads; they come and go because they ultimately do little to help accomplish your goal. 360-degree images, drone photos, and now 3D virtual tours. While these have a cool factor, they all miss the boat because they do little to help tell the property's story. Think wind through the pine trees, a stream in the front yard, or how the light hits the wall in the dining room in the afternoon.
We tell the story.
With our years of video production and photography skills, the need for such talents has come full circle. We see viral videos performing incredibly well, where marketing dollars have shifted to websites and Google Ad Words over the years. If you can capture someone’s attention with a compelling clip, you can reach a wider audience through social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is. These can be moving, informational, or even funny.
Also, including the neighborhood in the story gives prospective buyers a much better feel for what it's like to live there. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube.
Then comes the data.
The notion of "If you build it, they will come." doesn't work. Slapping a post on Facebook and boosting it may feel right, but as you watch the number of views climb, you wonder why your phone's not ringing.
We can research, create, and manage social media campaigns across every relevant platform. This service includes in-depth building and analytics of your audience using our comprehensive knowledge of each specific algorithm, complete A/B testing, and scheduling posts on your behalf. We also specialize in YouTube and Facebook Live optimization for increased viewership and subscription levels. You can expect an immediate increase in reach, followers, and engagement with your brand, which will grow as we manage your digital presence.